Alon Laniado
Founder of FitMate Coach. Author of Focus on Fullness. I help people build eating habits that actually last — using data, not willpower.
Stanford Nutrition · Precision Nutrition · ACE Health Coach · ACE Personal Trainer
The short version
I built FitMate Coach because I kept seeing the same problem: people know what they should eat, but they can't stick to it. Not because they lack discipline — because generic advice doesn't account for their real life.
FitMate pairs every member with a real coach, backed by AI that analyzes meal photos and tracks nutrition automatically. Your coach sees what you actually eat — not what you remember eating — and adjusts your plan based on real data.
Before FitMate, I spent years digging into what separates people who lose weight and keep it off from those who don't. I analyzed 50,000+ daily food logs and 200,000+ coaching conversations. The answer wasn't eating less. It was eating in a way that keeps you full.
That insight became my book, Focus on Fullness, and the foundation of everything we do at FitMate.
Focus on Fullness
A Playbook for Weight Loss That Works and Lasts
Available on Amazon
Most diets fail because they fight hunger instead of working with it. This book flips that script — showing you how to lose weight by eating foods that keep you genuinely satisfied.
"The most sustainable way to lose weight isn't to eat less — it's to eat in a way that keeps you full."
Education & certifications
Stanford University School of Medicine
Nutrition Certificate
Precision Nutrition
Certified Nutrition Coach (Pn1)
American Council on Exercise
Certified Health & Wellness Coach
American Council on Exercise
Certified Personal Trainer
Written by Alon
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Work with a coach who gets the science
FitMate's AI analyzes every meal photo and your coach builds a plan around your actual data — not generic advice.
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