For Direct Primary Care Practices
True Human Accountability + AI Precision

What Happens to Your Patients Between Visits?

You know your patients need high-touch support to adopt healthy nutrition and activity routines — but you can't deliver it in your DPC model. A traditional nutritionist is expensive and still leaves many days of unsupported decisions.

FitMate closes that gap — a certified human coach powered by AI, for $69/month. Plus optional strength training.

Our Unique Coaching Model ↓ Pricing ↓
$69/month · Cash Pay · Zero Admin
Certified Coaches + AI
GLP-1 Complement or Standalone

FitMate is a daily health coaching benefit that pairs AI-powered nutrition tracking with certified human coaches — making high-touch support affordable at $69/month.

A proven complement to GLP-1 therapy (protecting lean mass and building habits for safe tapering) — or a cost-effective standalone alternative.

Why This Isn't Just "Having a Nutritionist"

A Fundamentally Different Model

Even a great nutritionist leaves structural gaps. Here's what changes when you add continuous AI monitoring to a human coaching relationship.

True Accountability
Traditional

Weekly session at most. Between visits, patients are on their own — no one sees them skip meals or drift off plan.

FitMate

AI monitors every meal in real time. When patterns shift, the coach texts that afternoon — not at the next appointment.

Evidence: Stanford's JAMA study showed motivation from a single intervention fades within 2 weeks without reinforcement.
Real Precision
Traditional

Advice based on patient recall — but people underreport calories by 40% and overestimate protein by 30%+. Wrong data, wrong advice.

FitMate

AI analyzes every meal photo — real data, not memory. "You're averaging 48g protein; you need 120g. Here's one swap for lunch."

Evidence: GLP-1 appetite suppression makes protein shortfall even worse — reduced intake means every gram counts. Most patients start at ~50% of target.
Cost That Makes Sense
Traditional

1-hour sessions at $150–300 each. Much of that time spent just gathering info — food recalls, checking in. 2–4 sessions/month = $300–600+.

FitMate

Because AI handles meal analysis and briefs the coach with a data-driven summary before each session, weekly sessions stay short (15 minutes). Between sessions, AI flags when patients drift — protein dropping, meals skipped, habits changing — and alerts the coach to intervene with a targeted text exactly when it matters. No wasted time, no gaps.

Bottom line: An entire month of daily support + weekly sessions costs less than a single hour with an RD.
Strength Training Built In
Traditional

Patients told to "add resistance training" — no structure, no guidance. Most never start.

FitMate

1:1 personal training ($30/session), live and online, designed for home. Progressive plan with 2–3 sessions/week. No gym needed.

Evidence: Up to 25–40% of GLP-1 weight loss can be lean mass. ACLM/ASN/OMA/TOS joint advisory: resistance training 2–3x/week is essential.
Results

What This Looks Like in Practice

Most patients start at roughly 50% of their daily protein target — they don't even know it. With AI tracking every meal and a coach closing the loop, patients hit their target fast and stay there. That's the foundation for both weight loss and muscle preservation.

90%
of members lose 6%+ body weight within 6–10 months
90%
of members who lost weight kept it off
FitMate members hit their protein target fast
Protein target hit — keeping patients full
and preserving lean muscle
100% 75% 50% 25% 50% 80% 88% 92% 95% Wk 1 Wk 3 Wk 6 Wk 9 Wk 12
80% of members hit their protein target by week 3 — and 95% by week 12. Most patients start at ~50%.
How It Works in Practice

A Coach Who Already Knows Before the Call Starts

Every patient gets a dedicated certified health coach. But what makes FitMate fundamentally different is that AI works behind the scenes to make every human interaction more frequent, more precise, and dramatically more affordable.

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Frequent Support

AI monitors meals daily and flags issues in real time. The coach checks in frequently — not just once a week — with targeted nudges exactly when patients need them.

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Affordable at Scale

AI handles meal analysis, pattern detection, and session prep — so sessions stay at 15 minutes and between-session interventions are surgical. That's how $69/month covers an entire month of daily support.

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High-Precision Advice

The coach walks into every session already knowing exactly what the patient ate, where they fell short, and what single change will have the biggest impact. No guesswork, no reliance on patient recall. Real data → real advice → real change.

The Weekly Care Rhythm

A simple, sustainable cadence that keeps patients on track

1
📸

Snap Your Meals

Patients photograph meals. AI instantly analyzes each one for calories, protein, and fullness.

FitMate app
2
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Weekly Session

Coach reviews AI insights, identifies the highest-impact change, and sets one clear weekly target with real examples.

Short 15-minute weekly sessions — thanks to AI briefing the coach — are sufficient to deliver high-precision change whilst keeping costs down.

Video coaching session
3
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Targeted Intervention Between Sessions

AI flags when patterns shift — protein dropping, meals skipped, habits drifting. The coach sees it and texts that day with a specific course correction. Not a generic check-in. A targeted nudge based on real data.

Protein was low yesterday — try Greek yogurt for your afternoon snack
Got it! Can I swap chicken for salmon tonight?
Great swap — keep the portion similar. You're doing great this week
Optional Add-On

1:1 Personal Training — Live & Online

$30per 50-min live session

Especially valuable for GLP-1 patients who need to protect lean muscle during weight loss — but beneficial for any patient looking to build strength safely at home.

  • ✓ 1x/week live online session with a certified personal trainer
  • ✓ Personalized plan for 2–3 independent sessions during the week
  • ✓ Progressive resistance training matched to fitness level
  • ✓ No gym or equipment needed — designed for home
Why Strength Training Matters for GLP-1 Patients
💪 Preserve muscle mass during rapid weight loss
🔥 Maintain metabolic rate long-term
⚡ Boost energy and combat fatigue
📊 Improve body composition beyond the scale
Two Paths, One Affordable Program

A Cost-Effective Complement to GLP-1 — or a Powerful Substitute

Research shows two-thirds of GLP-1 weight is regained within a year. FitMate closes that gap — and works just as well without medication.

✦ GLP-1 Companion

Make GLP-1 Results Last

Your patients are spending $300–1,000+/month on medication. At $69/month, FitMate is a marginal add-on that protects that investment and builds habits for safe tapering.

  • ✓ Hit protein targets that GLP-1 appetite suppression makes harder
  • ✓ Preserve lean muscle through nutrition + optional training
  • ✓ Build sustainable habits for eventual medication tapering
  • ✓ Break through plateaus with targeted meal adjustments
◇ Standalone Alternative

Lasting Results Without Medication

For patients who aren't candidates for GLP-1s, prefer non-pharmaceutical approaches, or want to try lifestyle change first — FitMate delivers proven results at $69/month.

  • ✓ 90% of members lose 6%+ body weight in 6–10 months
  • ✓ High-touch coaching personalized to real eating patterns
  • ✓ Optional strength training to build lean muscle
  • ✓ A structured program you can recommend with confidence
Simple Cash-Pay Pricing

Priced to Fit a DPC Membership

Affordable enough to bundle into membership, or recommend as a standalone subscription. No insurance, no admin.

💳 Cash Pay — No Insurance Needed

High-Touch & Personalized, Made Affordable by AI

AI handles monitoring and analysis. The human coach handles behavior change. That's how this level of support costs $69/month instead of hundreds.

  • ✓ Full nutrition coaching: AI meal analysis, weekly sessions, proactive check-ins
  • ✓ Dedicated coach who follows up between sessions
  • ✓ Optional: 1:1 personal training with personalized plan
  • ✓ Bundle into DPC membership or offer as standalone
$69/month
Nutrition coaching — billed monthly, cancel anytime
$30/session
1-hour personal training with personalized plan
Simple and transparent. No hidden fees, no contracts. Patients sign up and can start or stop anytime.

Enterprise & Custom Packages

For practices with higher patient volumes or specific program needs, we offer custom enterprise arrangements tailored to your model.

  • ✦ Fixed-duration packages (e.g., 3-month or 6-month structured weight loss programs)
  • ✦ Custom pricing tiers based on patient volume
  • ✦ White-label options for your practice branding
  • ✦ Dedicated account manager for onboarding and support
  • ✦ Priority coach matching and faster enrollment
Referral Process

Simple to Refer, Easy for Patients

No integration. No extra admin. You refer, we take it from there.

Option A: Direct Referral

The simplest path — send us the patient, we handle everything.

1Send us an email with the patient's name and mobile number
2We contact the patient within one business day
3FitMate handles enrollment, coach matching, and billing directly with the patient
4You don't touch billing or admin — zero overhead

Option B: Bundle Into Your DPC Membership

Include FitMate as part of your wellness or weight loss packages.

1Include FitMate as part of one of your tiered weight loss or wellness packages
2We bill you directly (wholesale) and you include it in your membership pricing
3We can create fixed-duration packages (e.g., 3-month or 6-month programs) for structured weight loss programs
Why DPC Practices Partner With FitMate

Extend Your Care Without Extending Your Team

Better GLP-1 Outcomes

At $69/month — a marginal add-on to hundreds spent on medication — FitMate adds the structured lifestyle support that preserves lean muscle and creates a pathway to taper safely.

Higher Patient Adherence

Proactive check-ins based on real data — not a generic schedule — keep patients engaged between visits. When a coach reaches out because they saw the data, patients respond.

Zero Burden on Staff

We handle enrollment, billing, coach matching, and ongoing care. Your team simply refers. No insurance paperwork, no integration, no admin overhead.

Differentiate Your Practice

Offer a complete lifestyle medicine program — not just "eat better and exercise." Patients value being referred to structured, evidence-based support with real accountability.

"
I know I need accountability — not to a robot, but to a real person. My coach brings me back on track even when things don't go as planned.
Emma R. — FitMate Member
Common Questions

What DPC Physicians Ask Us

$69/month for the full nutrition coaching program, billed directly to the patient. Personal training is an add-on at $30/session. No insurance, no claims, no admin on your end. Some practices bundle FitMate into their membership — we're flexible on what works for your model.

Every coach is a certified health coach with robust training in nutrition for weight loss and deep expertise in behavior change. The AI handles nutritional analysis; the human handles the behavioral science. That's what makes it both more effective for lasting change and affordable at $69/month.

No. Patients start with a representative sample. AI extrapolates typical patterns. After that, they focus on meals tied to their weekly goal. Many patients end up logging everything voluntarily — because when a real person is paying attention and responding, engagement is completely different from using an app alone.

Those are self-guided digital tools. Nobody is watching. FitMate is a real human coach who uses AI to stay informed — fundamentally different. Research shows digital nudges alone lose effectiveness within 2 weeks. FitMate's coach calls you, texts when data shows you're slipping, and adjusts the plan in real time. The difference between a fitness YouTube channel and a personal trainer.

Sessions alternate: one week is a ~15-minute call, the next is a text-based check-in. This rhythm keeps patients engaged without overwhelming them. Between sessions, the coach checks in proactively based on AI insights from meal logs. The coach already knows what happened — so every interaction is targeted, not generic.

Patients on GLP-1s are already spending $300–1,000+/month. FitMate adds the structured lifestyle support that makes that investment pay off — at $69/month it's a marginal increase. The core is nutrition coaching informed by real meal data, plus optional personal training to protect lean muscle. As patients build habits, they can safely taper medication. For patients who can't afford GLP-1s, FitMate works as a cost-effective standalone alternative.

Absolutely. Some practices include it as part of their membership — it differentiates the practice and delivers more value. Others recommend it as a separate subscription. We're flexible on the model.

None. Share our enrollment link, a QR code, or give us the patient's contact info. We handle enrollment, billing, coach matching, and all ongoing communication. Zero admin overhead.

Yes. DPCs get a monthly report on client progress — protein uptake, weight loss, adherence to healthy routines, and more — to ensure integrated care. Above a certain volume of patients, you get access to a secure portal to see live patient data which you can query on demand.

The Lifestyle Coaching Layer Your Patients Are Missing

Close the gap between visits. $69/month, zero admin, evidence-based results.

Partner With FitMate

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Schedule a Call

15 minutes. We'll walk through how FitMate fits your practice and patients.

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