Human Coaching + AI Analysis

Everything you get with Fitmate Coach — and what makes it different from apps, programs, and traditional coaching.

$69/month

after free 5-day trial

What Kind of Solution Is This?

Fitmate Coach is human-led coaching powered by AI. You work with a real certified nutrition coach who guides your progress, sets your goals, and provides unlimited support. AI handles meal analysis to make your coach more effective and the service affordable.

This is not a diet app, not a self-guided program, and not AI-only coaching. It's 1-on-1 human coaching enhanced by technology — combining the personalization of traditional coaching with the convenience and affordability of modern tools.

What's Included

1-on-1 Coaching with a Certified Nutrition Coach

You're matched with a real human coach who gets to know you — your goals, challenges, preferences, and schedule. Your coach reviews your progress every week, identifies your highest-impact improvements, and sets clear weekly targets.

You alternate between a 15-minute call and a text-based session each week. Your coach adapts their approach based on what works for you — no rigid plans or one-size-fits-all advice.

AI-Powered Meal Feedback (Meal Advisor)

Every meal you log gets instant AI feedback on calories, protein, fiber, and satiety. This helps you learn in real-time and gives your coach detailed data to review.

You can log meals by taking a photo or writing a short description — whatever's easiest. AI estimates are typically within 10-20% of actual values — accurate enough to spot patterns and guide improvements, though not intended for medical precision.

How AI + Human Combine: AI feedback is instant and automated, but your coach reviews everything weekly to provide deeper, personalized insights. AI doesn't replace your coach — it makes them more effective.

Unlimited Text Support Between Sessions

Your coach checks in by text throughout the week — providing encouragement, answering questions, and helping you troubleshoot challenges as they come up. You're never on your own between sessions. Message your coach anytime and expect a response within hours on business days.

Habit-Based Coaching (Not Meal Plans)

Your coach focuses on building sustainable habits — like increasing protein at breakfast, choosing more filling snacks, or planning ahead for busy days. You work on one clear goal per week, not a long list of rules.

This approach helps you make lasting changes without restrictive meal plans, calorie counting, or giving up foods you love.

Simple Pricing

$69/month

After your free 5-day trial. Cancel anytime.

  • Weekly coaching sessions (call or text)
  • Unlimited text support between sessions
  • AI meal feedback on every log
  • Personalized habit-based coaching
  • No calorie counting required

Compare: Traditional 1-on-1 nutrition coaching typically costs $200-500+/month

What Fitmate Coach Does NOT Include

❌ Calorie counting or macro tracking

AI provides estimates for context, but you're not required to count or track them yourself.

❌ Rigid meal plans or food lists

Your coach works with foods you already like, making gradual improvements rather than restricting what you eat.

❌ Self-directed programs or challenges

You always have a real human coach guiding you — not just following a pre-set program.

❌ Group coaching or community forums

This is 1-on-1 coaching focused on your individual goals and challenges.

❌ AI replacing human coaching

AI handles analysis and provides instant feedback, but your coach is the one making decisions, setting your goals, and supporting you.

How Fitmate Coach Is Different

vs. Diet Apps & Calorie Trackers

Most Apps:

  • You track calories alone
  • Charts and data, no guidance
  • Self-directed decisions
  • No human accountability

Fitmate Coach:

  • Real human coach reviews your logs
  • AI insights turn into weekly focus
  • Coach makes decisions with you
  • Unlimited support between sessions

vs. Self-Guided Programs & Challenges

Self-Guided Programs:

  • Pre-set plans and rules
  • One-size-fits-all approach
  • No adjustments when stuck
  • Limited or no coach access

Fitmate Coach:

  • Customized based on your meals
  • Adapts to your lifestyle & preferences
  • Coach troubleshoots when needed
  • Weekly sessions + unlimited support

vs. Traditional 1-on-1 Coaching

Traditional Coaching:

  • $200-500+/month
  • Coach reviews logs manually
  • Limited session time
  • Support often costs extra

Fitmate Coach:

  • $69/month (AI makes it affordable)
  • AI pre-analyzes, coach focuses on you
  • Weekly sessions + instant AI feedback
  • Unlimited text support included

How Personalized Is It?

Every aspect of Fitmate Coach adapts to you. Your coach tailors recommendations based on your actual meals, not generic templates:

Your Goals

Weekly targets matched to your specific weight loss goals, timeline, and motivation level.

Your Lifestyle

Recommendations fit your schedule — whether you meal prep on Sundays or grab takeout on busy nights.

Your Preferences

Your coach works with foods you already like. No forced meal plans or foods you hate.

Your Challenges

If something isn't working, your coach adjusts the approach. Nothing is set in stone.

Who This Is For (and Not For)

✓ Best For:

  • People tired of restrictive diets
  • Those who know what to do but struggle to stay consistent
  • People who want expert guidance without high costs
  • Those willing to log some meals (not perfectly)
  • GLP-1 users wanting nutritional support

✗ Not For:

  • People wanting fully AI-only coaching
  • Those looking for group challenges or community
  • People who want strict meal plans
  • Those unwilling to log any meals

See If It's Right for You

Try Fitmate Coach free for 5 days. No commitment required.

👉 Start Your Free Trial

$69/month after trial. Cancel anytime.