Why this works

High-Touch Support You Can Afford

Your coach has weekly sessions with you and gives you unlimited support between sessions — and because AI handles the heavy lifting of meal analysis, you get personal, human coaching at a fraction of the usual cost.

Highly Personal Advice Based on Your Meals

AI reviews your meal logs so your coach can spot patterns most people miss — like the lunch that leaves you hungry all afternoon or the dinner that quietly adds 400 extra calories.

This means you get very actionable improvements, one at a time, with practical guidance including specific food suggestions you can try right away.

Not a restrictive diet

Your coach helps you choose foods that naturally keep you full between meals and that reduce calories. So you can still enjoy everything you love — just in a smarter, more filling way.

"I know I need accountability — not to a robot, but to a real person. My coach brings me back on track even when things don't go as planned."

— Emma, Fitmate member

The Perfect Companion to GLP-1
Medications

If you’re using GLP-1 meds like Ozempic, Wegovy, or Mounjaro, your coach helps you eat in a way that keeps you strong, energized, and confident — now and long after the medication.

Your coach will help you:

  • Get consistent protein to protect muscle and prevent fatigue
  • Avoid undereating and stay properly fueled
  • Identify foods that still trigger cravings
  • Break through weight-loss plateaus
  • Build simple habits that make tapering easier

How the weekly process works

Step 1
Snap Your Meals

Take photos or write short descriptions — whatever’s easiest. You don’t need to log every meal. Even partial logs give your coach and our AI enough signal to spot high-impact opportunities.

Fitmate app screen showing a meal logging workflow
Step 2
Meet Your Coach

Each week — by call or chat — your coach:

  • Reviews AI insights from your meal logs
  • Identifies your highest-impact improvement
  • Sets one clear weekly target with real examples
Hit 30–35g protein at breakfast at least 5 days this week.
Step 3
Support between sessions

Your coach checks in by text throughout the week. You're never on your own — and you don't need long sessions or daily homework.

Common Questions

No. Partial logging still gives your coach and our AI valuable insight.

More is helpful — but perfection isn’t required.

Ready to build eating habits that finally stick?

No restrictive plans. No perfection. Just smart, personalized changes based on how you already eat — plus a supportive coach in your corner every week.

Try your first week. If it doesn’t feel like a better way to do this, cancel anytime.